The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach
Open Access
- 1 January 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 3 (1), 1-25
- https://doi.org/10.1177/074391568400300101
Abstract
The effect of providing nutritional information in food advertisements is examined experimentally in this study. The results indicated that this information only affected the early stages of processing. An econometric model indicated that nutritional knowledge and product class characteristics affected different stages of the information acquisition process.Keywords
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