Extending the product life cycle
- 30 June 1977
- journal article
- Published by Elsevier in Business Horizons
- Vol. 20 (3), 46-56
- https://doi.org/10.1016/0007-6813(77)90070-2
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Market Share Strategy and the Product Life CycleJournal of Marketing, 1974
- Product Life Cycles as Marketing ModelsThe Journal of Business, 1967
- The Trajectory Theory of Goal Setting for New ProductsJournal of Marketing Research, 1966