Relational exchange: A review of selected models for a prediction matrix of relationship activities
- 1 May 1997
- journal article
- review article
- Published by Elsevier in Journal of Business Research
- Vol. 39 (1), 5-12
- https://doi.org/10.1016/s0148-2963(96)00156-7
Abstract
No abstract availableKeywords
This publication has 18 references indexed in Scilit:
- Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniquesStrategic Management Journal, 1994
- Organizing Successful Co-Marketing AlliancesJournal of Marketing, 1993
- Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between OrganizationsJournal of Marketing Research, 1992
- Underlying Dimensions and Communications Strategies of the Advertising Agency-Client RelationshipInternational Journal of Advertising, 1991
- A Model of Distributor Firm and Manufacturer Firm Working PartnershipsJournal of Marketing, 1990
- Just-In-Time Exchange Relationships in Industrial MarketsJournal of Marketing, 1988
- Environmental Determinants of Decision-Making Uncertainty in Marketing ChannelsJournal of Marketing Research, 1988
- Developing Buyer-Seller RelationshipsJournal of Marketing, 1987
- The Political Economy Paradigm: Foundation for Theory Building in MarketingJournal of Marketing, 1983
- Technology transfer from government laboratories to industrial marketsIndustrial Marketing Management, 1980