Relationship marketing: Key issues for the utilities sector
- 1 July 1997
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 13 (5), 463-477
- https://doi.org/10.1080/0267257x.1997.9964486
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- The value concept and relationship marketingEuropean Journal of Marketing, 1996
- Relationship Marketing in Consumer Markets: Antecedents and ConsequencesJournal of the Academy of Marketing Science, 1995
- Offering customers direct access: Using choice to stimulate competitionThe Electricity Journal, 1994
- Deregulating European electricity supply: Issues and implicationsLong Range Planning, 1994
- From Marketing Mix to Relationship MarketingManagement Decision, 1994
- Customer Focus Helps Utility See the LightJournal of Business Strategy, 1992