Whatever people say I am, that's what I am: Social labeling as a social marketing tool
- 1 December 2007
- journal article
- research article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 24 (4), 278-288
- https://doi.org/10.1016/j.ijresmar.2007.05.001
Abstract
No abstract availableKeywords
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