Power in a Channel of Distribution: Sources and Consequences
Open Access
- 1 May 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (2), 186-193
- https://doi.org/10.1177/002224377401100210
Abstract
This article empirically assesses the relationship between power and the sources of power in a channel of distribution that has a well-defined power source: the franchisor-franchisee channel. In addition, the consequences of franchisors utilizing coercive versus noncoercive sources of power are examined.Keywords
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