Transaction Cost Analysis: Past, Present, and Future Applications
- 1 October 1997
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing
- Vol. 61 (4), 30-54
- https://doi.org/10.2307/1252085
Abstract
Over the past decade, transaction cost analysis (TCA) has received considerable attention in the marketing literature. Marketing scholars have made important co...This publication has 26 references indexed in Scilit:
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