A Review and Critique of the Hierarchy of Effects in Advertising
- 1 January 1990
- journal article
- review article
- Published by Informa UK Limited in International Journal of Advertising
- Vol. 9 (2), 121-135
- https://doi.org/10.1080/02650487.1990.11107138
Abstract
No abstract availableThis publication has 24 references indexed in Scilit:
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