Prospect theory and pricing decisions
- 31 May 1990
- journal article
- Published by Elsevier in Journal of Behavioral Economics
- Vol. 19 (1), 69-80
- https://doi.org/10.1016/0090-5720(90)90018-3
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- Status quo bias in decision makingJournal of Risk and Uncertainty, 1988
- The Framing of Buying DecisionsJournal of Consumer Research, 1987
- Mental Accounting and Consumer ChoiceMarketing Science, 1985
- Introduction to Special Issue on Competition in MarketingJournal of Marketing Research, 1985
- Is Market Share All That It's Cracked up to Be?Journal of Marketing, 1985
- The New Demographics and Market FragmentationJournal of Marketing, 1985
- Pricing Research in Marketing: The State of the ArtThe Journal of Business, 1984
- Prospect Theory: An Analysis of Decision under RiskEconometrica, 1979
- PRICE THEORY AND BUSINESS BEHAVIOUROxford Economic Papers, 1939