Consumer Perceptions of Health Claims in Advertisements and on Food Labels
- 1 June 1997
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 31 (1), 10-26
- https://doi.org/10.1111/j.1745-6606.1997.tb00824.x
Abstract
No abstract availableKeywords
This publication has 8 references indexed in Scilit:
- Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory InvestigationJournal of Marketing & Public Policy, 1996
- Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990Journal of Consumer Affairs, 1993
- Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal MarketJournal of Marketing & Public Policy, 1991
- The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition InformationJournal of Consumer Research, 1990
- Nutrition Information in the SupermarketJournal of Consumer Research, 1986
- The Effect of Nutritional Information Disclosure in Advertising: An Information Processing ApproachJournal of Marketing & Public Policy, 1984
- "Information Load" and ConsumersJournal of Consumer Research, 1977
- Consumer Use and Comprehension of Nutrition InformationJournal of Consumer Research, 1977