Unobservable Variables in Structural Equation Models with an Application in Industrial Selling
Open Access
- 1 May 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 16 (2), 147-158
- https://doi.org/10.1177/002224377901600201
Abstract
Structural equation models which include unobservable variables permit theoretical constructs to be represented by multiple indicators. The use and evaluation of such models are illustrated in an industrial salesforce study.Keywords
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