Partnering as a Focused Market Strategy
- 1 April 1991
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 33 (3), 95-113
- https://doi.org/10.2307/41166663
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Unbundling of Industrial SystemsJournal of Marketing Research, 1990
- Unbundling of Industrial SystemsJournal of Marketing Research, 1990
- Lead Users: A Source of Novel Product ConceptsManagement Science, 1986