Radical behaviorism and consumer research theoretical promise and empirical problems
- 31 December 1987
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 4 (2), 111-127
- https://doi.org/10.1016/0167-8116(87)90003-6
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- On Method in Consumer Research: A Critical Relativist PerspectiveJournal of Consumer Research, 1986
- Marketing, Scientific Progress, and Scientific MethodJournal of Marketing, 1983