Media Factors: A Review Article

Open Access

1 May 1970

journal article
review article
Published by SAGE Publications in Journal of Marketing Research

Vol. 7 (2), 216-225
https://doi.org/10.1177/002224377000700210

Abstract

Qualitative factors influence media selection. This review article attempts to identify and group these factors. Sources of measurement data on these factors are identified and techniques are suggested for obtaining that measurement data presently not provided by syndicated data gatherers.

Keywords

FACTORS
REVIEW ARTICLE
MEASUREMENT DATA
GATHERERS
ATTEMPTS
MEDIA SELECTION
SYNDICATED
INFLUENCE MEDIA

This publication has 4 references indexed in Scilit:

The People Look at Commercials: A Study of Audience Behavior
The Journal of Business, 1966
The Impact of Television Advertising: Learning Without Involvement
Public Opinion Quarterly, 1965
Verbal Context and the Recall of Meaningful Material
The American Journal of Psychology, 1950
The learning and forgetting of controversial material.
The Journal of Abnormal and Social Psychology, 1943

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