How reverse marketing changes buyer—seller roles
- 31 August 1991
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 20 (3), 185-191
- https://doi.org/10.1016/0019-8501(91)90016-9
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier RelationshipsJournal of Marketing Research, 1990
- Effective Buyers: Are They Cunning or Cooperative?Journal of Purchasing and Materials Management, 1987
- Negotiation styles of industrial buyersIndustrial Marketing Management, 1986
- The social psychology of industrial buying and sellingIndustrial Marketing Management, 1978
- The determinants of choice of supplier: a study of purchase behaviour for capital goodsEuropean Journal of Marketing, 1973