Stochastic diffusion models with advertising and word-of-mouth effects
- 30 April 1983
- journal article
- research article
- Published by Elsevier in European Journal of Operational Research
- Vol. 12 (4), 348-356
- https://doi.org/10.1016/0377-2217(83)90155-8
Abstract
No abstract availableThis publication has 15 references indexed in Scilit:
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