Beyond Fear Appeals: Negative and Positive Persuasive Appeals to Health and Self‐Esteem
- 1 March 1988
- journal article
- Published by Wiley in Journal of Applied Social Psychology
- Vol. 18 (3), 277-287
- https://doi.org/10.1111/j.1559-1816.1988.tb00017.x
Abstract
No abstract availableKeywords
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