Communication as influence: Definitional exclusion
- 1 December 1992
- journal article
- research article
- Published by Taylor & Francis in Communication Studies
- Vol. 43 (4), 203-219
- https://doi.org/10.1080/10510979209368373
Abstract
Persuasion, influence, and power have traditionally been defined as the fundamental features of rhetoric, communication, and discourse. This tradition of definition exhibits a masculine bias that has tended to exclude and negate a feminine view of communication as relational responsibility. This essay calls for the development of a transcendent definition of communication that will include and affirm both masculine and feminine views, leading to more favorable pragmatic, theoretic, and research consequences.Keywords
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