The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
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- 1 June 2001
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 28 (1), 135-148
- https://doi.org/10.1086/321952
Abstract
The literature indicating that person-, context-, and task-specific factors cause consumers to utilize different decision strategies has generally faKeywords
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