Taking Your Medicine
- 1 December 2001
- journal article
- research article
- Published by Taylor & Francis in Health Marketing Quarterly
- Vol. 19 (2), 49-71
- https://doi.org/10.1300/j026v19n02_05
Abstract
Patient non-compliance with physicians' instructions is a major problem that costs billions of dollars each year. This study supports a significant role for communication, both as a form of information exchange and social support, and participative decision-making in improving patient compliance. These results, based on structural equation modeling, also support the interaction of communication and participative decision-making positively affecting compliance. Results suggest that one-way communication from physician to patient and patient education will not solve compliance problems by themselves. Instead the solution revolves around open, bi-directional information exchange, active listening by both parties, and truly informed consent on the part of patients.Keywords
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