Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection
- 31 January 2009
- journal article
- Published by Elsevier in Expert Systems with Applications
- Vol. 36 (1), 527-541
- https://doi.org/10.1016/j.eswa.2007.09.018
Abstract
No abstract availableKeywords
This publication has 41 references indexed in Scilit:
- Are you sure you have a strategy?Academy of Management Perspectives, 2001
- Richness Curves for Evaluating Market SegmentationJournal of Marketing Research, 1992
- ErratumEuropean Journal of Marketing, 1986
- Market Segmentation and Positioning in Specialized Industrial MarketsJournal of Marketing, 1985
- The relationships among group size, member ability, social decision schemes, and performanceOrganizational Behavior and Human Performance, 1983
- The Development of Distinct Choice Process Segments over Time: A Stochastic Modeling ApproachJournal of Marketing, 1982
- Industrial market segmentationIndustrial Marketing Management, 1974
- Profitability Analysis by Market SegmentsJournal of Marketing, 1973
- The Structure of Consumer Choice ProcessesJournal of Marketing Research, 1971
- Dissecting the Segmentation SyndromeJournal of Marketing, 1966