The importance of the industrial inside sales force: A case study
- 30 September 1996
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 25 (5), 339-348
- https://doi.org/10.1016/0019-8501(96)00036-3
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- An empirical study of factors influencing innovation implementation in industrial sales organizationsJournal of the Academy of Marketing Science, 1992
- Evaluating Multiple Sales Channel StrategiesJournal of Business & Industrial Marketing, 1991
- Industrial salespeople as a source of market informationIndustrial Marketing Management, 1990
- Industrial distributor selling: The roles of outside and inside salesIndustrial Marketing Management, 1986
- Motivation and Performance in Industrial Selling: Present Knowledge and Needed ResearchJournal of Marketing Research, 1977