Analysis of Information Content in U.S. and Japanese Magazine Advertising
- 1 October 1986
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 15 (3), 38-45
- https://doi.org/10.1080/00913367.1986.10673017
Abstract
The content of Japanese versus U.S. magazine advertisements is assessed to determine relative levels of information content based on the type of magazine, the kind of information, the product represented in the advertisement and the size of the advertisement. It was found that Japanese magazine advertisements were generally more informative than U.S. ads, although the emphasis on specific content varies cross-culturally.Keywords
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