Salespeople View Buyer Behavior
- 1 September 1982
- journal article
- research article
- Published by Wiley in Journal of Purchasing and Materials Management
- Vol. 18 (3), 6-11
- https://doi.org/10.1111/j.1745-493x.1982.tb00058.x
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- A Marketing Perspective for Purchasing ManagementJournal of Purchasing and Materials Management, 1980
- Changes in industrial buying: Implications for industrial marketersIndustrial Marketing Management, 1980
- Images of the Purchasing DepartmentJournal of Purchasing and Materials Management, 1979
- “Positioning” a Company as a Preferred CustomerJournal of Purchasing and Materials Management, 1978
- Is purchasing management to buying as marketing is to selling?Journal of the Academy of Marketing Science, 1977
- Marketing in 1985: A View from the Ivory TowerJournal of Marketing, 1977
- How significant is industrial marketing in periods of excessive buyer demand?Industrial Marketing Management, 1974
- Buying Is Marketing Too!Journal of Marketing, 1973
- Attitudes of Salesmen Toward Industrial Buyers and Purchasing PoliciesJournal of Purchasing, 1970