The Impact of Internet Use on Business-to-Business Marketing: Examples from American and European Companies
- 30 September 2000
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 29 (5), 441-459
- https://doi.org/10.1016/s0019-8501(99)00071-1
Abstract
No abstract availableKeywords
This publication has 34 references indexed in Scilit:
- The information superhighway goes international: Implications for industrial sales transactionsIndustrial Marketing Management, 1997
- Market orientation and corporate success: findings from GermanyEuropean Journal of Marketing, 1996
- Marketing's role in cross-functional information managementIndustrial Marketing Management, 1996
- Computer technology and the marketing organization: An empirical investigationJournal of Business Research, 1995
- On the evaluation of structural equation modelsJournal of the Academy of Marketing Science, 1988
- Construct Validity: A Review of Basic Issues and Marketing PracticesJournal of Marketing Research, 1981
- A Path Analysis of Causes and Consequences of Salespeople's Perceptions of Role ClarityJournal of Marketing Research, 1979
- Management Science in Industrial MarketingJournal of Marketing, 1978
- The Decomposition of Effects in Path AnalysisAmerican Sociological Review, 1975
- Industrial market segmentationIndustrial Marketing Management, 1974